SRH Fernhochschule - The Mobile University
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Professorin

Prof. Dr. Marie-Louise Glas

Professur für Marketing

E-Mail: marie-louise.glas@mobile-university.de
Telefon: +49 7371 9315-0
Marie-Louise Glas | SRH Fernhochschule
Curriculum Vitae

Curriculum Vitae

Akademischer Werdegang

Promotion am Lehrstuhl für Industrial Marketing & e-Commerce (PhD), Lulea University of Technology, Schweden, Thema: „From Health to e-Health: Understanding Citizens Acceptance of Online Healthcare”

Master-Examen mit Spezialisierung in e-Commerce, Lulea University of Technology, Schweden

Studium der Betriebswirtschaftslehre an der Technischen Hochschule Augsburg

Beruflicher Werdegang

Professorin für Marketing an der SRH Fernhochschule - The Mobile University, Riedlingen

CMO / Bereichsleiterin Marketing, Mitglied der Unternehmensleitung Dr. Grandel GmbH, Augsburg

Projektleiterin Marketing Projekte & Branding (Teilzeit) Dr. Grandel GmbH, Augsburg 

Leitung Produktmarketing, Dr. Grandel GmbH, Augsburg

Beraterin und Leitung Kundenberatung, Jung & Jung, pharmazeutische Marketing- und Vertriebsagentur

Auszug

Publikationen



  • Fulfilling the promise: a model for delivering successful online health care. Jung, Marie-Louise; Berthon, Pierre. Journal of Medial Marketing; 2009, Vol. 9 Nr. 3, pp. 243-254
  • What makes people want to become self-employed?: applying the theory of planned behaviour. Oghazi, Pejvak; Jung, Marie-Louise, Peighmbari, Kave; Tretten, Phillip. Advances in Management; 2009, Vol. 2, Nr. 11, pp. 9-18
  • E-Learning: university students’ acceptance of technology. Jung, Marie-Louise; Loria, Karla; Mostaghel, Rana; Saha, Parmita. European Journal of Open Distance and e-Learning, 2008
  • E-Health in Sweden: citizens’ attitudes and expectations. Jung, Marie-Louise. Collaboration and the Knowledge Economy: Issues, Applications, Case Studies. Cunningham, P. & Cunningham, M. (eds). Amsterdam: IOS Press, 2008, pp. 29-35 (Information and Communication Technologies and the Knowledge Economy; Nr. 5).
  • From health to e-health: understanding citizens’ acceptance of online health care. Jung, Marie-Louise. Lulea. Lulea tekniska universitet. (Doctoral thesis / Lulea University of Technology; No. 2008:68)
  • Electronic supply chain management applications by Swedish SMEs. Beheshti, Hooschang; Hultman, Magnus; Jung, Marie-Louise; Opoku, Robert; Salehi-Sangari, Esmail. Enterprise Information Systems; 2007, Vol. 1 Nr. 2, pp. 255-268
  • Internet usage in supply chain management an its impact on overall efficiency: a Swedish SME perspective. Jung, Marie-Louise; Hultman, Magnus; Opoku, Robert; Salehi-Sangari, Esmail. Proceedings of the annual conference of the Academy of Marketing Science. Miami: Academy of Marketing Science, 2007
  • Justifying Your Price Online: An Investigation of Academic Associations’ Online Communication of Membership Benefits. Hultman, Magnus; Jung, Marie-Louise, Opoku, Robert; Salehi-Sangari, Esmail. Proceedings of the World Marketing Congress of the Academy of Marketing Science. Verona, Italy: Academy of Marketing Science, 2007

Sonstiges
  • Nebenberufliche Lehrtätigkeiten als Dozentin an der Technischen Hochschule Augsburg sowie am Campus M21 in München seit 2015 bis heute.